Position goals
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To build up the right product positioning for IDPPE China UK business
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To deliver professional knowledge and skill training to IDPPE UK counselors
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To provide professional support to branches and National Marketing team
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To drive and facilitate branches to achieve annual performance goals
Key Responsibilities
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To identify and develop IDPPE China UK product positioning strategy and clearly differentiate IDPPE China UK business against competitors, with in-depth understanding of China marketing for “Study in UK” service.
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Point of contact and face of the company for clients – both in country and onshore. To meet with representatives of UK institutions, and share educational knowledge, information, and experiences with team.
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Point of contact for any communication with onshore client team in UK. To work with IDPPE’s UK onshore team for effective client acquisition strategy and facilitate in client acquisition process.
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To work with local and online marketing team in all kinds of campaigns including but not limited to educational events and online campaigns. As a key stakeholder to provide UK counseling team with clearly articulated product selling points.
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To make sure that agreed number of counselors is in place (and certified to counselors). Recruitment and selection of new destination counselors.
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To support the counseling training & development with effective knowledge sharing. Enhancing counselor productivity and client knowledge through fortnightly reviews. Providing the knowledge for destination specific pipeline information.
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To conduct survey and research initiatively, and improve knowledge and working skill (both knowledge and soft skills) frequently.
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To be familiar with the functionality of IDPPE system, and complete the system specified tasks accurately and timely.
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To establish quality framework for applications to destination. Reviewing progress of student pipeline and providing support to meet the conversation and finalization targets.
Expected Qualifications
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A minimum of 3 years working experiences as a counselor in a studying overseas agent with proven track record of a successful counselor;
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Solid experiences in managing product related issues in the area of marketing
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Have in-depth understanding of education system in UK with up-to-date information of programs and courses offered by institutions;
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University graduate in Education, English Language or another related subjects is required with good command of English (Spoken and reading), at least IELTS 6.5 equivalents;
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Highly self-motivated and possess good skills in presentation and coaching
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Experience of studying and living in UK is a plus
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